The webinars have existed for quite some time. Specific webinar software arrived in 1995 when PictureTel launched LiveShare Plus. Microsoft came into the game in 1996 with NetMeeting , a component of Internet Explorer. And the word "webinar" was registered as a trademark in 1998. Almost a quarter century later, webinars are more powerful than ever to grow your business and generate sales. Technology has improved tremendously and there are few ways to build a relationship with potential customers faster than a live webinar. There is a right way and a wrong way to create your webinar content. As an online business owner who enrolls clients through webinars and has led webinars for audiences of 50,000 women or more, I know what it takes to consistently build and scale a webinar-based business. You don't need a giant audience, but you do need to make sure your webinar presentation hits certain points. Here are three things to know before promoting your webinar. 1. Focus on wh