Why Webinars Are More Effective For Sales Than Ever

The webinars have existed for quite some time. Specific webinar software arrived in 1995 when PictureTel launched LiveShare Plus. Microsoft came into the game in 1996 with NetMeeting , a component of Internet Explorer. And the word "webinar" was registered as a trademark in 1998.

Almost a quarter century later, webinars are more powerful than ever to grow your business and generate sales. Technology has improved tremendously and there are few ways to build a relationship with potential customers faster than a live webinar.

There is a right way and a wrong way to create your webinar content. As an online business owner who enrolls clients through webinars and has led webinars for audiences of 50,000 women or more, I know what it takes to consistently build and scale a webinar-based business.

You don't need a giant audience, but you do need to make sure your webinar presentation hits certain points. Here are three things to know before promoting your webinar.

1. Focus on why

Customers buy a product not only to solve a problem, but also to be inspired. This is an important distinction. Your product has to work and give them the desired result, but that's not why they end up buying from you.

I often see entrepreneurs turn their webinars into wordy workshops and tutorials. A webinar is designed to educate, but it is also designed to sell. You want to build excitement during a webinar because emotion is what drives the sale.

If you give your assistants everything they need to succeed, they won't buy. You need them to buy because using the product is what ensures that the promised solution really comes to life.

2. Illustrate the gap

One of the most famous sales pages of all time is the "two man" ad that ran in The Wall Street Journal from 1975 to 2003 and generated more than $ 2 billion in sales. The opening of the ad is compelling; describes two men graduating from college together: 25 years later, one is a mid-level manager and the other is president of the company. The difference? The latter subscribed to The Wall Street Journal , of course.

This ad was profitable because it clearly illustrated the gap between point A and point B. Your prospect needs to not only believe that your product works, but also that it will work for them. This requires making it very clear what the gap is between point A and point B.

This is the magic of webinars; you can provide this education on point A and point B in a clear and easy to follow format. Here is a formula that I like to use to determine the main content for my next webinar:

Define point A. What are my webinar attendees experiencing right now? What are your biggest problems? Name this clearly. Consider identifying this information in your seminar.

Identify point B. Where do your customers want to go? What do you want more of? Who do you want to become? Again, it is not taboo to explicitly define these details when opening your web session.

It simplifies the gap between A and B. Nobody wants to buy a long shot. Explain how someone goes from point A to point B in the simplest possible terms.

Do not reveal every little detail about how to bridge the gap between point A and point B. This is your product or program, taking them to point Z. Instead, provide enough information to help people make the journey from the point A to point B, in addition to prompting them to think that the trip is shorter and easier than they think.

3. Push, but with respect

I often see women entrepreneurs being too quiet during their product launch. When you're pitching, it's time to be strong and proud of your offering.

For starters, driving a webinar launch makes your product more familiar to attendees, and studies show that consumers prefer to buy something that is familiar to them. In the classic 1885 advertising manual Successful Advertising , author Thomas Smith theorized that a consumer needs to see an ad 20 times before making a purchase. Twenty!

Sending a couple of emails before or after your webinar is not enough. You need to push. And you don't have to sound like a broken record. Take advantage of these points to create variety in your email marketing when launching:

Testimonials Have previous customers had surprising results with your product? Document, relentlessly. According to a recent study, 87 percent of people read online reviews of local businesses when making decisions.

Frequent questions. Consumer shopping styles vary. Some customers buy on the spot, while others like to examine a product and inspect it carefully. Answering a large number of frequently asked questions shows potential customers that you have already thought about each and every problem.

Why other solutions don't work. Is there any commonly believed advice in your industry that is really holding people back? Name it. Don't be afraid to contradict the status quo; This helps lay the groundwork for why your product or program is the solution.

I was in business when the webinars started. And now, 25 years later, they are my preferred presentation format. That's because they close customers! The next time you want to sell to many people at once and get your time back, consider doing a webinar. When your approach gives attendees the information they want and need, they'll say yes to the sale.

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All You Need to Know About Noor Mahal Bahawalpur

Noor Mahal is one of the monuments of Bahawalpur State which possess beauty, colonial-era building style, royalty and peace. Noor Mahal is under the control of Pakistan Military which is why it is safe to visit. Another vibe of this place is golf course, which is another eye candy for place hunters. A large landscape full of untold stories of the Nawab's, antique vehicles, buggy, and the beautiful garden makes the place a must visit site for any tourist visiting Bahawalpur. The pictures, the royal seat all are well protected along with the well preserved architect. The Mahal stands ready to tell the stories of the past. I wonder if this place will open up with theatrical presence telling stories of the past. Noor Mahal is one of the Majestic Places of Pakistan. It takes you to the Royal era of Nawabs. The last ruler of Bahawalpur was prince Sadiq Khan Abbasi or Nawab Sadiq Khan Abbasi. This place is called Noor Mahal and commonly known as the HAWELI of Bahawalpur.

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